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Flex-a-lite Celebrates 50 Years of Makin’ it in the USA with 50th Anniversary Tour

2012 March 15
by admin

Flex-a-lite® is hitting the road during the summer of 2012 to celebrate 50 years of makin’ it in the USA! The Flex-a-lite 50th Anniversary Tour will span 50 days with stops at automotive enthusiast events and major product distributors throughout the Midwest.

The tour will be marked by a specially prepared motor home, trailer and 2010 Camaro. The Camaro will feature two of the latest Flex-a-lite products: the Flex-a-fit® direct-fit radiator and direct-fit transmission cooler. The rolling display will be a combination of historical milestones from the company’s legacy and its newest products that demonstrate the commitment to performance cooling.

The planned tour dates and stops include:

June 18 Kick-off Party at Flex-a-lite World Headquarters Fife, WA
June 22 Premier Performance Rexburg, ID
June 26 Speedway Motors Lincoln, NE
July 6-8 Goodguys PPG Nationals Columbus, OH
July 10 Summit Racing Tallmadge, OH
July 12-15 NMRA/NMCA Super Bowl of Street Legal Drag Racing Joliet, IL
July 16 Winner’s Circle, Joliet Joilet, IL
July 17 VSI Hammond, IN
July 19-20 Motor State Distributing Watervliet, MI
Aug. 2-4 Street Rod Nationals Louisville, KY
Aug. 6 Meyers Distributing Jasper, IN
Aug. 7 P&E Distributors Goodlettsville, TN


In addition to this 50-day tour during the summer, Flex-a-lite will also have its mobile museum and latest products on display at the SEMA Show in Las Vegas, October 30 through November 2, 2012.

The company has been family owned during all of its 50 year history, and continues with the third generation of family at the helm.

Innovation and makin’ it in the USA will continue at Flex-a-lite. Since the recession hit in 2008, the company has developed 105 new part numbers. Forty-two new items in the past 12 months include Flex-a-fit radiators, electric cooling fans, Mojave heaters, oil coolers, Flex-a-Chill radiator additive and promotional items, all of which are featured in the Flex-a-lite commemorative 50th anniversary catalog.

Follow our tour on the Flex-a-lite Facebook page and look for updates here on our blog.

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